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The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.

Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.

Meet the authors


We’re rebranding branding one business event at a time and we’d love to address your next meeting of senior leaders about the existential importance of brand.


The printing of this book has been
generously supported by Gunn & Taylor printers.

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