May 25, 2020

If data is gold, is now the new gold rush for brands looking to transform?

Written by
Written by

Darren Taylor

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Many brands are currently neck-deep in strategy review and reset discussions. Our guest, leading global data guru, Benjamin Balk, talks about how data can be used to answer some of the important business strategy questions currently being posed and how COVID represents an opportunity to re-prioritise data as a strategic business focus.

Rebranding Branding: The Podcast is available where ever you get your podcasts.