April 13, 2020

Make brand tangible through meaningful online metrics

Written by
Written by

Darren Taylor

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For many non-marketers, brand is seen as intangible and an expense. Marketers often have to fight for budget to implement activities other than purely demand generation tactics. Speaking with digital marketing consultant, Tammy Begley from Destined, we uncover some meaningful brand metrics that can be used to monitor and evaluate brand effectiveness as well as to support brand investment cases.

Rebranding Branding: The Podcast is available where ever you get your podcasts.