Make brand tangible through meaningful online metrics
Share on email
Share on linkedin
Share on twitter
Share on facebook
For many non-marketers, brand is seen as intangible and an expense. Marketers often have to fight for budget to implement activities other than purely demand generation tactics. Speaking with digital marketing consultant, Tammy Begley from Destined, we uncover some meaningful brand metrics that can be used to monitor and evaluate brand effectiveness as well as to support brand investment cases.
Rebranding Branding: The Podcast is available where ever you get your podcasts.