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The Book

Change is the only constant, and brands now compete in the global arena.

Rebranding Branding explores brand’s evolution, dissecting successful brands as well as those brands that have flopped. It takes you on a journey through brand culture, and how to harness the invaluable power for both yourself and your organisation. Taylor and Schreiber’s powerful book stokes the creative fire within us all, whether you’re a brand newbie or a seasoned brand champion.

Meet the authors

Meet the authors

The Book

Change is the only constant, and brands now compete in the global arena.

Rebranding Branding explores brand’s evolution, dissecting successful brands as well as those brands that have flopped. It takes you on a journey through brand culture, and how to harness the invaluable power for both yourself and your organisation. Taylor and Schreiber’s powerful book stokes the creative fire within us all, whether you’re a brand newbie or a seasoned brand champion.