While the Australian visitor economy has been greatly impacted by the COVID-related shutdowns, it has been an important time for industry players to examine their brand and product fundamentals to firstly survive and secondly, to be viable and relevant in a market that is hampered by uncertainty and mercurial easing of restrictions. Hear inspirational stories of triumph and innovation about local and international brands as they navigate their way from leading expert on the Australian visitor economy, Natalie O’Brien.