Why You Should Build A Brand That Repels People
Share on email Share on linkedin Share on twitter Share on facebook We speak to fellow brand aficionados Emily Soccorsy and Justin Foster, co-founders of US brand agency Root + River about the origin of branding (hint: it’s OLD), branding 101’s and how the notion of branding has shifted in the last 15 years with […]
The future of branding and marketing according to ANZ’s Resident Marketing Futurist
Share on email Share on linkedin Share on twitter Share on facebook What does the future of brand and marketing look like? We sit down today with ANZ’s Resident Marketing Futurist (aka Senior Manager of Customer Centricity and Capability) Kate Young to find out. With an ever-increasing and exciting rate of change ahead of us, […]
Focus Lab’s Bill Kenney on reshaping business through brand
Share on email Share on linkedin Share on twitter Share on facebook In this episode, host Darren Taylor sits across from seasoned and talented branding expert Bill Kenney, CEO of US-based branding agency Focus Lab. In a rare case of brander speaking to brander, Darren and Bill explore the changing world of strategy-led brand through […]
Second to none: Deputy’s critical brand refresh that unlocked the US market with inclusive and accessible design
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook Lisi Schappi, Director of Design at Deputy, joins the podcast today to tell us the unique story of Deputy’s refresh as they enter the US Market. Deputy is an Australian software company that offers a complete workforce management […]
BlackBerry’s brand journey from ground-breaking smartphones to ground-breaking intelligent security, everywhere
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook What springs to mind when you hear the brand name ‘BlackBerry’? If it was a mobile phone, you’re not alone. For close to 15 years, the word BlackBerry was almost synonymous with what we now call a ‘smartphone’. […]
How Gen Z are rewriting the brand playbook. Will your brand cut it in a Gen Z world?
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook Gen Z is the largest generation, making up 30% of our current global population. As the future buyers and decision-makers, they hold immense power over brands. As Gen Z take their place as the new majority, brands around the globe need to […]
How disruptive technologies are upending the world’s biggest automotive brands
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook The global automotive industry is currently being disrupted on a level not seen since the introduction of the internal combustion engine replaced the horse and cart. Connected, Autonomous, Shared and Electrified cars are changing the face of the […]
The therapeutic effect of COVID-19 on the Australian visitor economy
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook While the Australian visitor economy has been greatly impacted by the COVID-related shutdowns, it has been an important time for industry players to examine their brand and product fundamentals to firstly survive and secondly, to be viable and […]
How COVID has changed the arts industry for the better. Insights from a leading cellist and educator.
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook COVID has changed the arts industry forever. Live music performances delivered online haven’t really taken off – until recently. The acceptance of digital delivery of almost everything has upended entrenched audience behaviours and artist’s business models. In this […]
The brand journey out of COVID #4 – insights from a fast-growth fintech start up
February 26, 2020 – Podcast Share on email Share on linkedin Share on twitter Share on facebook Like all things, launching a start-up is all about timing. COVID has made it hard for many salaried employees to make ends meet. We speak to Tom Jamieson, Co-Founder of Zay Zoon Australia, a fintech start up, and […]
